Twareg a.s.

Brandz Friendz

Integrated digital marketing, 06-12/2010

Our Brandz Friendz encounter could be called the fastest exit. We established the agency with Svoboda brothers, Martin and Jakub, in the early 2010, and in December of the same year we sold our shares to a financial investor. Martin's idea was to fill the gap in the market, where the large advertising agencies had little or no reliable partners in new media. The company quickly started winning interesting clients and earning respect on the market. We believe Brandz Friendz will be heard of a lot.

Ataxo Interactive

Complex online software solutions, 2008 - 2010

As Ataxo the agency needed high quality software tools, a sister company aimed at software development was a logical step. As time went by, Ataxo Interactive started developing also proprietary projects to be offered to other customers. Among them Trixam, a robust integrated solution for ad management of both contextual and classic display advertising, or Social Insider, a tool for monitoring the social media networks. Plus there was lot of beautiful work-in-progress that remained unpublished.

Ataxo

Search engine marketing, 2003 - 2010

We started the agency with a simple idea in mind: to help smalll and medium businesses exploit the possibilities that Google advertising offered. It was just the time when Adwords started in our region. At that time we did not dream of expanding the company to four countries, neither of managing cmpaigns for tens of thousands clients all over the world, in 19 languages. We neither expected that an investment fund would show interest in the company and that we would sell our shares gradually in 2008-2010.

MobilJAM

Mobile marketing, 2001 - 2002

After leaving Atlas we did not want to start another internet project, thus we decided to join forces with Michal Bláha and try some mobile marketing. In retrospect, MobilJAM was in a way extremely successful. There are not many companies that would manage to get a hundred thousand people's permission to send advertising to their mobile phones. Unfortunately, in 2001 we were way, way ahead of the market and, despite of some very successful campaigns, MobilJAM had to close the business.

Atlas

Internet portal, 1998 - 2001

We owe to Atlas the very start of our partnership. There is a lot we had learned from our time at Atlas: Among others we learned how it feels like to be almost reaching the size of Seznam, the market leader, which since then (2000) no one other was able to achieve. We have tons of memories about international expansion, as well as about many interesting people we worked with. Atlas was acquired by Centrum Holdings after they have themselves been bought by Warburg Pincus in 2007.

History

Brandz Friendz

Ataxo Interactive

Ataxo

MobilJAM

Atlas

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